Boston, MA -- (SBWIRE) -- 10/31/2014 -- Traditionally, gardening has been an important pastime for Japanese consumers. However, large-sized gardening is becoming rare, especially within urban areas. The senior population in particular tends to enjoy decorating and maintaining their own gardens, particularly after retirement. Younger consumers, and particularly young female consumers, also tend to enjoy indoor plants in pots even if they have insufficient balcony space available or are not living in a dwelling with outdoor garden space. Consumers in the workforce are busy and have little time to spend on their hobbies, including gardening.

Competitive Landscape

The market is very fragmented and is led by domestic players. Sumitomo Chemical Garden Products is the market leader with a 5% value share in 2013, followed by Iris Ohyama with 2%.

Industry Prospects

Gardening is forecast to grow by less than 1% CAGR in value terms over the forecast period. It is anticipated that gardening growth will become even more stagnant after the anticipated tax hike in 2014 and 2015. While economic recovery continues, it will not reflect much on people?s incomes, which are expected to remain static. As a result, consumers are likely to face increasing pressure to cut down on purchasing costs, only buying products which are absolutely necessary for daily living.

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Gardening Market ResearchAnalyse key trends and developments in Japan for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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