Boston, MA -- (ReleaseWire) -- 07/17/2014 -- In hare care, perfumed shampoo created new trends in standard shampoos. Aekyung Industrial Co Ltd and LG Household & Health Care Ltd introduced perfumed shampoo under their major hair care brands, Kerasys and Elastine respectively. The product's concept is a combination of standard shampoo and hair fragrances. The shampoo's scent lasts over four hours, so the products are popular amongst female consumers in 2013. After the popularity of perfumed shampoo, AmorePacific Corp also introduced perfumed shampoo under Mise-en-scene as well.
AmorePacific Corp took 25% value share in 2013 and was ranked in the first position in hair care, followed by LG Household & Health Care with 23% value share. LG Household & Health Care started to distribute Silk Therapy, famous in the US market, and launched the new brand Organist in 2013. In particular, Organist is made with organic ingredients and attracts consumers due to the trends of preference for natural and organic ingredients in beauty and personal care.
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Hair care is expected to increase by a CAGR of 2% in constant value terms over the forecast period. Hair loss treatments and perms and relaxants will continue showing a negative growth rate; meanwhile, salon hair care and conditioners will record a constant value CAGR of 4% until 2018 due to premiumisation and greater popularity of hair treatments.
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The Hair Care in South Korea market research report includes:
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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
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