Boston, MA -- (SBWIRE) -- 09/08/2014 -- A shifting of the seasons and a delay in monsoons in India boosted incidences of insect-borne diseases such as malaria, dengue and chickungunya in 2013. Indian consumers were becoming more health conscious and were aware of the preventive measures that help avoid these diseases. Both manufacturers and the government strongly promoted the use of home insecticides. Manufacturers invested heavily in advertising in order to further penetrate both urban and rural areas to create awareness in 2013.

Competitive Landscape

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With a value share of 51%, Godrej Consumer Products continued to lead home insecticides in 2013. The company led all categories within home insecticides in 2013. The player's brand Good Knight continued to eat into the share of SC Johnson Products Pvt's brands and also those of Reckitt Benckiser (India) in 2013. Strong marketing campaigns, a loyal consumer base and new innovative products helped the company to increase its value share of home insecticides in 2013.

Industry Prospects

The increasing awareness and acceptance of repellents in rural areas is going to be the key driver of growth during the forecast period. Furthermore, with the introduction of low-cost products such as Good Knight Fast Card, demand for insecticides is expected to increase at a higher growth rate over the forecast period and widen their penetration.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in India market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Insecticides in India?
- What are the major brands in India?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in India?
- What are the key new product launches in the insecticides market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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