Boston, MA -- (ReleaseWire) -- 07/14/2014 -- Tea manufacturers continued to invest in innovation in order to stimulate sales, particularly in value terms. The category witnessed the launch of tea in pyramid tea bags, which companies claim allow better infusion and assure more flavour. Operators also invested in new sophisticated flavours, while some also brought out organic references, which are the subject of rising demand.
With a 37% off-trade value share, Unilever France SA led the tea category in 2013. With its Lipton brand, this player is present in all the categories of tea and has a strong position in almost all of them. Lipton is the leading brand of black standard tea, fruit/herbal tea, green tea and other tea. Foods International SA ranked second with an 18% value share in 2103. This player offers two brands of tea (Twinings and La Tisaniere) and was present in several categories. Twinings is the leading brand of black speciality tea. Private label operators were also well represented, accounting for a combined value share of 15% in 2013 thanks to a large range of products.
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Tea is something of a niche, but mature category in France. French consumers tend to be occasional consumers of tea, with the bulk of the consumer base being women. As a result, manufacturers are expected to invest in product innovation to attract new consumers over the forecast period. Recruiting young people and increasing consumption occasions are set to be the two major areas of manufacturers' investments from 2013. At the same time, they are also expected to continue to bring added value to this category through the launch of new sophisticated flavours and organic references, as well as pyramid tea bag varieties.
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The Tea in France market research report includes:
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- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
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Our market research reports answer questions suchas:
- What is the market size of Tea in France?
- What are the major brands in France?
- Is loose leaf tea available in France?
- Is there a shift from unpackaged to packaged tea in France?
- Is there a market for tea pods in France?
- What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in France?
- How are market trends changing in flavours/types for fruit/herbal and other tea?
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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
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