Boston, MA -- (SBWIRE) -- 06/24/2014 -- Smoking is declining in popularity in Denmark, as evident from the fact that the total number of smokers decreased by 8% over the review period. As smoking is a major factor increasing the risk of developing mouth problems such as stomatitis and gingivitis, the decline in smoking reduces the demand for adult mouth care. This is one reason behind the lack of strong consumer interest, which adult mouth care suffers from.

Competitive Landscape

Adult mouth care was led by McNeil Denmark with value share of 34%. McNeil is the national brand owner of Hextril, the leading brand in the category. Contrary to most other products available which are based on chlorhexidine, Hextril is based on hexetidine. Hextril is a traditional and well-established product that benefits from high consumer awareness.

View Full Report Details and Table of Contents

Industry Prospects

No major changes are expected for adult mouth care over the forecast period. With a value CAGR of -2% in constant 2013 prices, the category is expected to continue suffering from poor performances. Without any significant growth drivers and with only sparse investments from the side of manufacturers, consumer interest in adult mouth care will remain low, restricting the possibilities for growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Adult Mouth Care in Denmark?
- What are the major brands in Denmark?
- What is the market size of Adult Mouth Care in Denmark?
- What are the major brands in Denmark?
- Is dental care valued in Denmark?
- Do consumers prefer homemade adult mouth care solutions?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Healthcare research reports at Fast Market Research

You may also be interested in these related reports:

- Adult Mouth Care in Israel
- Adult Mouth Care in Thailand
- Adult Mouth Care in the United Arab Emirates
- Adult Mouth Care in the US
- Adult Mouth Care in the Philippines
- Adult Mouth Care in the United Kingdom
- Adult Mouth Care in Ireland
- Adult Mouth Care in Hungary
- Adult Mouth Care in Ukraine
- Adult Mouth Care in South Korea