Boston, MA -- (SBWIRE) -- 03/14/2014 -- The value growth rate for contact lenses in Turkey was faster than in the previous year due to the increasing concerns about health. Ciba Vision (Novartis), the Ministry of Health and the Turkish Ophthalmology Society have undertaken a project to raise the general awareness of contact lenses throughout Turkey and therefore also to increase sales of contact lenses in the country. As direct substitutes for each other, spectacles and contact lenses compete for consumer spending in vision...

Euromonitor International's Contact Lenses in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Daily Disposable Lenses, Extended Wear Lenses, Traditional Lenses, Weekly/Monthly Disposable Lenses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Contact Lenses market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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