Boston, MA -- (SBWIRE) -- 06/30/2014 -- Diversification and advertising have been very important traits that have determined the growth in sales of deodorants. The most popular characteristics consumers look for in deodorants are long-lasting usage, antiperspirants and fresh scents, but there are many other attributes that are becoming more popular, such as soothing, antibacterial protection and patch-reducing features. However, as of 2012, deodorant variety has increased so much that consumers are getting a bit too overwhelmed, which is why marketing and strong advertising campaigns are very important in order to generate customer attention.

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Competitive Landscape

Unilever Andina Ecuador SA led sales in 2012. The firm has two very strongly positioned brands, Axe and Rexona. Together they represented 38% current value share. Unilever is always creating new ways to attract customers and maintain their loyalty. With Rexona for Men it launched a new partnership with the Spanish football club FC Barcelona, which has been very successful.

Industry Prospects

During the forecast period, innovation will continue in order to keep customers interested in trying new products. Also, the trend for smaller pack sizes is likely to stay, as the products seem to be popular in independent small grocery stores. Also, the use of popular public figures is likely to become more frequent, as products sponsored by celebrities tend to be highly profitable, especially for men?s deodorants.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Deodorants in Ecuador?
- What are the major brands in Ecuador?
- Which deodorant formats are seeing most dynamic growth?
- What are the key trends in product development?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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