Boston, MA -- (SBWIRE) -- 02/28/2014 -- In Venezuela, the performance of drinking milk products is mostly influenced by price regulations amongst powder and cow's milk. By tradition, Venezuelan consumers use powder milk as drinking milk, and when they are unable to find powder milk, they buy fresh/pasteurised milk. Nonetheless, over the review period, demand for long-life/UHT milk has significantly increased for many reasons. Price regulations amongst fresh milk discourages local production of fresh/pasteurised milk and in response,...

Euromonitor International's Drinking Milk Products in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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