Boston, MA -- (ReleaseWire) -- 06/23/2014 -- Turks spent more time at home or in summer houses in the summer of 2013. This trend increased especially during the month of Ramadan, when Muslims fast all day. This increased the need to repel or kill flies and other insects. Moreover, the relatively long summer increased demand for home insecticides as most of the insect types appear during hot summer days, especially mosquitoes and blackflies. Last but not least, new aerosol products which are less harmful to health, especially for babies and small children, and with less of an unpleasant fragrance, increased demand for home insecticides.
Johnson Wax, with its Raid and Baygon brands, led home insecticides with a 53% retail value share in 2013. Eczacibasi Ilac, with its Detan and Defans brands, ranked second with a 25% retail value share. The two companies led sales as they are the prime innovators. Moreover, they have the widest distribution networks and advertise their products heavily, especially during the summer. Sinai Kimya, with its Esem Mat brand, ranked fourth overall, and followed the two leaders in the rapidly growing electric insecticides category.
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Home insecticides is expected to record low retail growth over the forecast period. Nevertheless, growth will be positive as new product developments positioned towards meeting changing consumer expectations will stimulate growth. Consumers prefer products that are safe, practical, effective and longer lasting. Companies will compete to meet these expectations over the forecast period.
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The Insecticides in Turkey market research report includes:
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- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Turkey?
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