Fast Market Research

Just Released: "Oral Care in Latvia"

New Consumer Goods market report from Euromonitor International: "Oral Care in Latvia"

 

Boston, MA -- (ReleaseWire) -- 07/10/2014 -- Oral care in Latvia increased in value by 6% in 2012, a slowdown after the 15% value growth registered in 2011. The growth recorded in oral care in 2012 was fuelled mainly by rising sales of more expensive products and this is evidence of the fact that demand for super premium and premium oral care products is gaining momentum in Latvia. The shift in preference for higher-priced items in oral care affirmed the constant strengthening of the consumer purchasing power of average Latvian consumers.

Competitive Landscape

Colgate-Palmolive remained the leading player in toothpaste in Latvia in 2012 with a value share of 30%. Despite the increasingly intense rivalry among the leading players in toothpaste in Latvia towards the end of the review period, the company managed to protect and even increase its value share in toothpaste through its extensive use of promotional activities and by increasing the extent of the price discounts in which it engages, much of which was conducted through temporary promotional sales.

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Industry Prospects

Growth oral care over the forecast period is expected to be stimulated by the rising consumer awareness of the importance of maintaining good dental and oral hygiene. According to data collected by Colgate-Palmolive, during 2011, Latvian consumers changed their toothbrushes 0.9 times per year, on average. This is quite a low rate of renewal and the rising volume sales of toothbrushes recorded in Latvia during 2012 suggest that there is strong future growth potential in toothbrushes in Latvia as increasing numbers of Latvian people become more educated about the best way to look after their teeth and gums.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Latvia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Latvia?
- What are the major brands in Latvia?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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