Boston, MA -- (ReleaseWire) -- 07/11/2014 -- Products within the snack bars category tend to be perceived as a healthy option in terms of snacking. Consumers consider snack bars as a good substitute for less healthy products such as biscuits, sweet and savoury snacks, pastries and even confectionery. Even for people who do not consume such items, products within the snack bars category are widely considered an acceptable option for a mid-afternoon snack, for example, with the consumer base broadening for snack bars over the review period.
Jessy Diffusion SA remained the overall leader in snack bars in 2013 with a value share of 56%. Offering a number of different product types and flavour variants under its Emco brand, the company held the leading position in the granola/muesli bars category, where it posted a 98% value share. Aside from the diversity of its portfolio, the company's position was also due to its wide distribution network and focus on securing optimal shelf positions for its products in key retail channels such as hypermarkets and supermarkets.
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Snack bars is expected to remain a niche category. However, the health and wellness trend is predicted to become more apparent in middle-income households over the forecast period, which is expected to be one of the significant demand drivers for snack bars, particularly breakfast bars. More imported economy products are also expected to be introduced, as growing numbers of Moroccans adopt healthier lifestyles, making it more attractive to regularly consume the products.
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The Snack Bars in Morocco market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Snack Bars in Morocco?
- What are the major brands in Morocco?
- Are sales benefitting as consumers look for a healthier alternative to confectionery?
- What are the market opportunities for high fibre products?
- What are the other major snack bars markets globally?
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Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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