Independent Digital Media Ltd

K9 Magazine Commences


London, England -- (ReleaseWire) -- 09/04/2012 -- K9 Magazine, a British-based lifestyle magazine for dog lovers, today broadcasts the launch of, a one-stop destination for video content featuring the coolest, funniest and most informative dog videos online.

An estimated 60 percent of American households have pets, spending more than $40 billion a year on them with UK pet owners mirroring their American counterparts in terms of per capita spend and involvement.

The online trend of pet owners accessing pet videos, care information and advice has grown to become one of the most popular areas of digital content globally.

Speaking about the launch, K9 Magazine publisher Ryan O'Meara explained:

"We have seen, over the past 3 years, that video content is easily one of the highest growth areas of our publishing business. With there being so many great videos featuring dogs our audience told us they wanted a one-stop destination for the best dog videos, hand-picked by our editorial team.

Navigating the masses of video content available, we feel our curation approach will provide great value for our users."

O'Meara, who took K9 Magazine in a 100% digital direction in 2009 spoke in positive terms about the opportunity for new media content pet lovers.

"We took a good long look at the publishing industry in general and it's inescapable that the future lies in digital, multi-media productions as the very best platform to make your content come alive. By committing to digital media and fully embracing the numerous new opportunities this method of publishing brings, we know we'll be able to deliver far more to a greater number of dog lovers via a medium which is cleaner, greener, more efficient and capable of engaging readers on a whole new level. It's like the best bits of TV, radio and print all rolled in to one.”

About K9 Magazine
K9 Magazine is a British dog magazine published by K9 Media Ltd. It is a lifestyle magazine featuring a wide range of dog ownership topics including advice on everything from dog training to dog diet advice as well as interviews with well known dog lovers and insightful features on the broadest range of canine topics.