Boston, MA -- (ReleaseWire) -- 06/16/2014 -- Juice continued to suffer from tightened consumer budgets and the move towards drinks with lower fruit content. Consumers of mid-priced products particularly traded down to cheaper alternatives, such as flavoured bottled waters or juice drinks up to 24% juice. Contrary to this trend, there is a relatively small, but affluent consumer segment that managed to maintain consumption patterns and increased their purchases of premium products, such as not from concentrate 100% juice and organic nectars. Not from concentrate 100% juice was also fuelled by the relatively competitive price of Sio Frissen Preselt range.
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The leading company in juice in 2013 was Sio-Eckes Kft with off-trade value share of 24%. It retained its leading position and value share compared to the previous year. Sio-Eckes offers various types of fruit/vegetable juice. It's Sio local brand has a long tradition in Hungary and Hohes C is associated with high quality, high fruit content juice. The company produces most of its products from home-grown raw materials. Sio products are mid-priced and consumers like to buy from the company as a trusted brand. Ranked second in 2013 was Rauch Hungaria Kft with 16% value share. Rauch is also present in all fruit/vegetable juice categories. Both companies offer good-quality products and due to their marketing activities are well-known to consumers.
The polarisation of Hungarian juice will continue to grow and products at both ends of the price range will gain volume - of course by various consumer targets. Both value-for-money seekers and consumers searching for health/wellness benefits can find their relevant products on the shelves.
Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Hungary with research from Euromonitor's team of in-country analysts.
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The Fruit/Vegetable Juice in Hungary market research report includes:
- Analysis of key supply-side and demand trends
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- Historic volumes and values, company and brand market shares
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