Boston, MA -- (SBWIRE) -- 06/16/2014 -- Juice continued to suffer from tightened consumer budgets and the move towards drinks with lower fruit content. Consumers of mid-priced products particularly traded down to cheaper alternatives, such as flavoured bottled waters or juice drinks up to 24% juice. Contrary to this trend, there is a relatively small, but affluent consumer segment that managed to maintain consumption patterns and increased their purchases of premium products, such as not from concentrate 100% juice and organic nectars. Not from concentrate 100% juice was also fuelled by the relatively competitive price of Sio Frissen Preselt range.

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Competitive Landscape

The leading company in juice in 2013 was Sio-Eckes Kft with off-trade value share of 24%. It retained its leading position and value share compared to the previous year. Sio-Eckes offers various types of fruit/vegetable juice. It's Sio local brand has a long tradition in Hungary and Hohes C is associated with high quality, high fruit content juice. The company produces most of its products from home-grown raw materials. Sio products are mid-priced and consumers like to buy from the company as a trusted brand. Ranked second in 2013 was Rauch Hungaria Kft with 16% value share. Rauch is also present in all fruit/vegetable juice categories. Both companies offer good-quality products and due to their marketing activities are well-known to consumers.

Industry Prospects

The polarisation of Hungarian juice will continue to grow and products at both ends of the price range will gain volume - of course by various consumer targets. Both value-for-money seekers and consumers searching for health/wellness benefits can find their relevant products on the shelves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Hungary market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fruit/Vegetable Juice in Hungary?

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