Boston, MA -- (ReleaseWire) -- 06/06/2014 -- In 2013, consumer confidence bounced back and Macedonians spent more on purchases related to home care despite lingering effects caused by the Eurozone crisis. Price sensitivity remains a major purchasing factor to most home care consumers in Macedonia.
In 2013, laundry care in Macedonia was dominated by international players such as Procter & Gamble and Saponia dd. Procter & Gamble, with its brands Lenor, Bonux and Ariel, led laundry care in 2013 with a 25% value share, a whole percentage point lower relative to 2012. Croatia's leading laundry detergents manufacturer, Saponia dd, held a 22% value share of laundry care in 2013 with its brands, Faks, Ornel, Rubel, and Arf. Saponia dd also lost one percentage point from its value share in 2013 relative to 2012. Both companies have continued innovating in laundry care and have introduced new products, packaging innovations and more scents and fragrances.
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Laundry care in Macedonia is expected to continue growing over the forecast period with a CAGR of 3% at constant 2013 prices, which is higher than the 2% CAGR (constant 2013 prices) achieved over the review period.
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Macedonia with research from Euromonitor's team of in-country analysts.
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If you're in the Laundry Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Laundry Care in Macedonia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Laundry Care in Macedonia?
- What are the major brands in Macedonia?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?
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Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
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