Boston, MA -- (SBWIRE) -- 06/06/2014 -- In 2013, consumer confidence bounced back and Macedonians spent more on purchases related to home care despite lingering effects caused by the Eurozone crisis. Price sensitivity remains a major purchasing factor to most home care consumers in Macedonia.

Competitive Landscape

In 2013, laundry care in Macedonia was dominated by international players such as Procter & Gamble and Saponia dd. Procter & Gamble, with its brands Lenor, Bonux and Ariel, led laundry care in 2013 with a 25% value share, a whole percentage point lower relative to 2012. Croatia's leading laundry detergents manufacturer, Saponia dd, held a 22% value share of laundry care in 2013 with its brands, Faks, Ornel, Rubel, and Arf. Saponia dd also lost one percentage point from its value share in 2013 relative to 2012. Both companies have continued innovating in laundry care and have introduced new products, packaging innovations and more scents and fragrances.

View Full Report Details and Table of Contents

Industry Prospects

Laundry care in Macedonia is expected to continue growing over the forecast period with a CAGR of 3% at constant 2013 prices, which is higher than the 2% CAGR (constant 2013 prices) achieved over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Macedonia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Macedonia?
- What are the major brands in Macedonia?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get This Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Laundry Care in South Korea
- Laundry Care in Germany
- Laundry Care in Russia
- Laundry Care in France
- Laundry Care in the United Kingdom
- Laundry Care in the US
- Home Care in Germany
- Laundry Care in India
- Laundry Care in Italy
- Home Care in Japan