Boston, MA -- (ReleaseWire) -- 06/23/2014 -- Laundry care remained a dynamic category in Tunisia in 2013 resulting to a strong growth of retail value sales of laundry care. This was driven by the price volatility of raw materials and growing competition from international key players, leading to pressure on the margins of domestic manufacturers. As a result, laundry care in Tunisia posted both volume and value growth in 2013.
The competitive landscape was rather fragmented within laundry care in 2013, consisting of global and domestic manufacturers. Henkel-Alki Tunisia led the overall industry with a 30% value share. The company witnessed its value share grow due to strong brand recognition and loyalty. Henkel-Alki is widely present in core categories, such as laundry detergents, with brands including Dixan and Nadhif, and growing categories, such as fabric softeners and laundry aids.
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Laundry care is Tunisia is predicted to achieve a good performance over the forecast period. The category should witness intense competition between international key players and domestic manufacturers. Price competition will likely lead to more promotional activities, leading to an expected decline of unit prices in most categories over the forecast period when measured at constant 2013 prices. When compared with the review period in terms of constant value at 2013 prices, laundry care is expected to register value growth at a higher pace, with a CAGR of 2% over the forecast period.
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The Laundry Care in Tunisia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Laundry Care in Tunisia?
- What are the major brands in Tunisia?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?
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