Dallas, TX -- (ReleaseWire) -- 01/13/2014 -- Encouraged by the increasing popularity of LBS, many mobile application developers are developing free LBS applications. Moreover, numerous small LBS application developers are entering the LBS market in China and Southeast Asia with innovative LBS applications at very nominal charges or almost free of charge. Furthermore, with several advanced features and location-based mapping technology, most of the location-based/oriented searches are being provided free of charge by the LBS providers. For instance, Foursquare, one of the most popular social networking applications in India, uses geo-tagging technology, which helps subscribers to find the address of various places such as pubs, bars, and restaurants in their vicinity accurately for free. Similarly, the adoption of several free LBS social media applications is higher than any other LBS application which charges the users.
Analysts forecast the LBS market in APAC (http://www.reportsnreports.com/reports/272454-lbsmarketinapac2014-2018.html) region to grow at a CAGR of 32.98 percent over the period 2013-2018. According to the report, one of the main drivers in this market is the increasing adoption of location-enabled devices in India and China. The penetration of location-enabled devices in China and Southeast Asian countries is currently very low. However, the adoption of location-enabled devices such as smartphones, tablets, PNDs, sports devices, and portable LBS devices in these countries is expected to increase significantly in the next few years. This is because location-enabled devices and location-based applications are becoming very popular among the consumers in China and India.
Further, the report states that one of the major challenges in this market is the lack of knowledge about LBS among enterprises and individual consumers. Among enterprises, many SMEs or potential mobile advertisers are unaware of location-based advertising and campaigning. In addition, due to language barriers, many potential LBS users make use of this service only to a limited extent.
The LBS Market in the APAC Region 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region; it also covers the LBS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The report recognizes the following companies as the key players in the LBS Market in APAC: AdNear, AutoNavi Holdings Ltd., Google Inc., HERE (Nokia Corp.), Jiepang API, MapmyIndia, NavInfo Co. Ltd., TeleNav Inc., and TomTom N.V.
Other vendors mentioned in the report are Bafang, Baidu Inc., Brarti Airtel Inc., Clingle (Srividya Tech Inc.), Dialme 24, Dialuz.com, Digu.com, Facebook Inc., GETIT Infoservices Pvt. Ltd., Guantu, Kaikai.com, LocationGuru, Maopao Community, Mobango Ltd., Mojostreet Infomedia Services Pvt. Ltd., MyCityWay, NavInfo Co. Ltd., NetEase Inc., PDAger Technology, Poynt Corp., Qieke.com, Sifang, Sina Corp., Tata DOCOMO, Tencent Holdings Ltd., Tiros Technology, and Weibo.com.
Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Other Related Reports on LBS Market:
Global Location Based Services (LBS) Market 2012-2016 (http://www.reportsnreports.com/reports/267918-global-location-based-services-lbs-market-2012-2016.html): Analysts forecast the Global Location-based Service (LBS) market to grow at a CAGR of 35.25 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of GPS-enabled devices. The Global LBS market has also been witnessing the increasing adoption of LBS across various industries. However, the increasing concern associated with personal data privacy could pose a challenge to the growth of this market.
Location-based Service (LBS) Market in China 2012-2016 (http://www.reportsnreports.com/reports/268908-location-based-service-lbs-market-in-china-2012-2016.html): Analysts forecast the Location-based Service (LBS) market in China to grow at a CAGR of 25.93 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of mobile broadband. The LBS market in China has also been witnessing the growing use of mobile LBS. However, the increasing concern over privacy of the users could pose a challenge to the growth of this market.
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