In terms of written premium, the life insurance segment accounted for the largest share of the Danish insurance industry during the review period. The Danish life segment registered significant review-period (2008–2012) growth at a compound annual growth rate (CAGR) of 3.7%, higher than that of the non-life segment, mainly supported by group superannuation and unit-linked products. Insurer’s market life insurance as savings products, and Danish consumers’ generally high propensity for risk led to life and group superannuation insurance companies launching more transparent, rather than traditional, products. The life segment grew at a CAGR of 3.7% during the review period. In the individual categories, key life products include individual life and unit-linked, whereas the group category covers group life and group superannuation insurance. Group superannuation products accounted for 84.2% of the segment in 2012, mainly due to the aging population of the country, and are expected to lead the life segment over the forecast period with a 84.8% share of the segment’s gross written premium in 2017.