Albany, NY -- (SBWIRE) -- 07/23/2014 -- We think consumers are likely to become more demanding and that those retailers that innovate relentlessly - such as Amazon – are best-placed to win shoppers’ loyalty.

Table of Content

Introduction

Market definition
Financial definitions
VAT
Abbreviations

Executive Summary

The market
Online reaches 11% of all retail sales
Figure 1: Internet retail sales (incl. VAT), 2009-19
Share of all retailing
Figure 2: Internet retail sales as % of all retail sales, 2009-19
Market segmentation
Figure 3: Breakdown of online retail sales by major category, 2014 (est)
Figure 4: Online sales as % of total category sales, 2013 and 2014
Companies, brands and innovation
Figure 5: Leading online retailers: share of all online retail sales, 2013
The consumer
Shopping online, by device used
Figure 6: The consumer: devices used to buy products online in the last 12 months, May 2014
Categories bought, by device used
Figure 7: The consumer: Items bought online in the last 12 months – any device, May 2014
Figure 8: The consumer: Items bought online in the last 12 months – by device, May 2014
Where they shopped, by food and non-food
Figure 9: The consumer: Retailers used for food/drink purchases online in the past 12 months, May 2014

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Figure 10: The consumer: Retailers used for non-food purchases online in the past 12 months, May 2014
Delivery, return and customers services used
Figure 11: The consumer: Online delivery/return services and customer services used, May 2014
Delivery, return and customers services they would use again
Figure 12: The consumer: Likelihood of using online delivery/return services or customer services again, May 2014
What would improve the online shopping experience
Figure 13: The consumer: Factors likely to improve the online shopping experience, May 2014
What we think

Issues and Insights

How big will online get?
The facts
The implications
Why are pureplays outperforming?
The facts
The implications
Does m-commerce matter?
The facts
The implications

Trend Application

Experience is all
Life hacking
Mintel futures

The Market Environment

Key points
Proportion shopping online
Figure 14: The consumer: Percentage having shopped online in the past three months, June 2013, September 2013, December 2013 and April 2014
Device ownership
Figure 15: Technology products personally owned, selected internet-enabled products, June 2013, September 2013, December 2013 and April 2014
Figure 16: Technology products in household, selected internet-enabled products, June 2013, September 2013, December 2013 and April 2014
Broadband access
Figure 17: Percentage of all households with broadband access, 2011-13
Consumer context
Figure 18: Consumer confidence levels, June 2013-May 2014
Figure 19: Annual % change in average weekly earnings versus annual % change in consumer prices, January 2010-February 2014

Market Size and Forecast

Key points
Growth buoyed by m-commerce in 2013
Figure 20: Internet retail sales (incl. VAT), 2009-19
Figure 21: Internet retail sales as % of all retail sales, 2009-19
Figure 22: Internet retail sales (incl. VAT), in current and constant prices, 2009-19
Segmentation: Store-based retailers versus non-store retailers
Figure 23: Internet retail sales, segmented by store-based/non-store retailers, 2014 (est)
Segmentation: Store-based retailers slowly losing out
Figure 24: Internet retail sales by store-based retailers (incl. VAT), 2009-19
Figure 25: Internet retail sales by store-based retailers (incl. VAT), in current and constant prices, 2009-19
Segmentation: Non-store retailers gaining share
Figure 26: Internet retail sales by retailers without stores (incl. VAT), 2009-19
Figure 27: Breakdown of internet retail sales by retailers without stores, by type of retailer, 2012-14
Figure 28: Internet retail sales by retailers without stores (incl. VAT), in current and constant prices, 2009-19
Forecast methodology
The fan chart

Segmentation by Product Category

Key points
Apparel, electricals and grocery dominate online
Figure 29: Breakdown of online retail sales by major category, 2014 (est)
Figure 30: Breakdown of online retail sales by major category (incl. VAT where applicable), in £ and % terms, 2013 and 2014 (est)
Proportion of sales online by category
Figure 31: Online sales as % of total category sales, 2013 and 2014
Review of major product categories
Electrical goods
Clothing and footwear
Grocery

Digital Spending

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