Albany, NY -- (SBWIRE) -- 07/23/2014 -- New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is not only versatile but also one that is sporty to drive and that features the latest styling and cutting-edge tech features.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Terms

Executive Summary

Overview
The market

Figure 1: Total US unit sales and fan chart forecast for family cars, 2009-19
Market factors
Married-couple families drive family car market

Figure 2: Families, by presence of own children under 18 (numbers in thousands), 1950 to present
High fuel prices help shift consumer purchasing preferences toward midsize cars and crossovers

Figure 3: All grades all formulations retail gasoline prices, dollars per gallon, 2000-14
Retail segments
Family cars dominated by midsize cars and crossovers/SUVS

Figure 4: Total US unit sales of family cars, by segment, 2013
Luxury family cars comprise approximately one in 10 of sales

Figure 5: Total US unit sales of luxury family cars (hundreds of thousands), 2013
Key players
Top eight automakers account for 80% of 2013 family car sales

Figure 6: Total US unit sales of family cars, 2013
The consumer
Generation X, older Millennials, likeliest to want a family vehicle

Figure 7: Vehicle purchase intenders who want a vehicle suitable for family, by generations, May 2014
Biggest change in the lives of those considering a family car is the recent addition of a child

Figure 8: Recent life events among family car intenders, May 2014
More than four in 10 family car intenders allow their dog in the car

Figure 9: Attributes of households shopping for family car, May 2014
Those considering a family car much more likely to consider a crossover, SUV, or minivan

Figure 10: Vehicle purchase intenders by vehicle body style consideration, by vehicle purchase intenders who want a vehicle suitable for family – a car that’s suitable for the family to use (eg family car), May 2014
One in four family car buyers need car to function as both a business and family vehicle

Figure 11: Attitudes and sentiments of family car shoppers, May 2014
What we think

Issues and Insights

How should carmakers cater family vehicles to the bourgeoning Millennial consumer?
The issues
The implications
The issues
The implications

Trend Applications

Trend: Who are the Joneses?
Trend: Creature Comfort
Trend: Immaterial World

Market Size and Forecast

Key points
Family cars expected to comprise more than half the new car market by end of 2016

Figure 12: Total US unit sales of total family car sales, 2009-19

Figure 13: Total US unit sales of total family car sales compared to total new car market, 2008-18
Fan chart forecasts

Figure 14: Total US unit sales and fan chart forecast for family cars, 2009-19

Market Drivers

Key points
Married couple families with children 18 years or younger drive family car market

Figure 15: Families, by presence of own children under 18 (numbers in thousands), 1950 to present
Aging US vehicle fleet provides challenges for new family vehicle sales

Figure 16: Average age of cars, light-trucks, and total light vehicles, 2002-13
American drivers continue to drive fewer miles than peak period, weakening consumer demand

Figure 17: Vehicle miles traveled per licensed driver, 1970-2040
Access to credit vitally important to family car sales

Figure 18: Prime and subprime risk score categories – share of auto loans, 2009-13

Figure 19: Average credit score of new vs used car buyers, 2008-13

Figure 20: Average new and used vehicle financing loan characteristics, Q4 2013
Stabilizing housing market to positively impact family car sales

Figure 21: Median existing home prices vs. new light-vehicle sales and family car sales, 2000-13
High fuel prices help shift consumer purchasing preferences away from SUV and minivan family cars toward midsize cars and crossovers

Figure 22: All grades all formulations retail gasoline prices, dollars per gallon, 2000-14

Figure 23: Gasoline regular grade retail price including taxes US average dollars per gallon, 2014-15 (forecast)

Segment Performance

Key points
Family cars dominated by midsize cars and crossovers/SUVS

Figure 24: Total US unit sales of family cars, by segment, 2011 and 2013
Midsized cars most dominate and competitive segment among family cars

Figure 25: Total US unit sales of midsize cars, 2009-13

Figure 26: Largest midsize car manufacturers, by market share, 2013
Fast growth in midsized crossovers/SUVs peters out

Figure 27: Total US unit sales of midsize crossover/SUVs, 2009-13

Figure 28: Largest midsize crossover/SUV manufacturers, by market share, 2013
Full-size crossovers/SUVs dominated by GM

Figure 29: Total US unit sales of full-size crossover/SUVs, 2009-13

Figure 30: Largest full size crossover/SUV manufacturers, by market share, 2013
GM and Chrysler crowd stagnate full-size car segment

Figure 31: Total US unit sales of full-size cars, 2009-13

Figure 32: Largest full-size car manufacturers, by market share, 2013
Minivan segment essentially controlled by three companies

Figure 33: Total US unit sales of minivans, 2009-13

Figure 34: Largest minivan manufacturers, by market share, 2013
Luxury family cars comprise approximately one in 10 of sales

Figure 35: Total US unit sales of luxury family cars, 2009-13

Manufacturer Profiles

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