Fast Market Research

Market Report, "Air Care in Argentina", Published

New Consumer Goods market report from Euromonitor International: "Air Care in Argentina"

 

Boston, MA -- (ReleaseWire) -- 07/07/2014 -- Declining purchasing power resulted in a 2% drop in volume sales within air care in 2013. However, due to strong inflation, current retail value sales increased by 27%. In addition, restrictions on imports resulted in the non-availability of products during some months.

Competitive Landscape

SC Johnson & Son leads sales within air fresheners, recording a retail value share of 55% in 2013 due to its wide product portfolio. The company markets the Glade brand and is present in all air freshener areas in Argentina. Constant innovation and mass media advertising allows the company to maintain its leadership, with the launch of "Glade Automatico", the first electric air freshener with battery, by SC Johnson & son standing out.

View Full Report Details and Table of Contents

Industry Prospects

During the forecast period, it is expected that the use of air fresheners will decline due to rampant inflation and falling consumer purchasing power. In addition, demand for non-essential products will be limited due to barriers on imports.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Argentina?
- What are the major brands in Argentina?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Air Care in France
- Air Care in Estonia
- Air Care in South Africa
- Air Care in China
- Air Care in Hungary
- Air Care in the United Arab Emirates
- Air Care in the US
- Air Care in New Zealand
- Air Care in Macedonia
- Air Care in Peru