Boston, MA -- (SBWIRE) -- 07/07/2014 -- Declining purchasing power resulted in a 2% drop in volume sales within air care in 2013. However, due to strong inflation, current retail value sales increased by 27%. In addition, restrictions on imports resulted in the non-availability of products during some months.

Competitive Landscape

SC Johnson & Son leads sales within air fresheners, recording a retail value share of 55% in 2013 due to its wide product portfolio. The company markets the Glade brand and is present in all air freshener areas in Argentina. Constant innovation and mass media advertising allows the company to maintain its leadership, with the launch of "Glade Automatico", the first electric air freshener with battery, by SC Johnson & son standing out.

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Industry Prospects

During the forecast period, it is expected that the use of air fresheners will decline due to rampant inflation and falling consumer purchasing power. In addition, demand for non-essential products will be limited due to barriers on imports.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Argentina?
- What are the major brands in Argentina?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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