Boston, MA -- (SBWIRE) -- 03/24/2014 -- During 2012, the key trend in cat food in New Zealand was indulgence, with pet owners happy to purchase cat treats, to pamper their animals. Furthermore, the humanisation trend also remained important in the cat food category during 2012. Cat owners increasingly demanded value-added products, with a focus on health and wellness and all-natural products. Product development within cat food reflected packaged food trends, with manufacturers replicating functional health benefits, such as omega 3...

Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Cat Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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