Boston, MA -- (ReleaseWire) -- 07/09/2014 -- In 2013 consumer exposure to many types and flavours of cheese continued to be influenced by consumer foodservice establishments including them on menus. This trend intensified thanks to the effects of foodservice establishments offering cheese "plates" from all over the world, media campaigns, stands in food courts offering samples of boutique cheeses, and a consequent increase in awareness among consumers. As a result the lines of most brands expanded, and boutique dairies gained awareness.
In 2013 Tnuva Food Industries Ltd maintained its strong lead in cheese with a 67% value share despite being criticised regarding the price increases it announced. This value share represented an increase of one percentage point compared with the previous period, when consumers avoided purchasing Tnuva products in protest against its high prices. In 2013 Tnuva entered the goats' cheese segment by adding a yellow goats' cheese for its Emek brand, facing almost no competition in this niche, and costing around 30% more than regular Emek cheese.
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Exposure to a variety of cheeses is expected to continue as the leading diaries introduce new products as a strategy to maintain shares. The boutique diaries will follow suit as a way to differentiate their products and remain competitive. Factors spurring continued awareness will be include media coverage such as cooking TV series featuring unique cheeses, culinary magazines and the marketing efforts of diaries. However, price sensitivity among consumers will continue.
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The Cheese in Israel market research report includes:
- Analysis of key supply-side and demand trends
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- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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- Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
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Product coverage: Processed Cheese, Unprocessed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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