Boston, MA -- (SBWIRE) -- 03/13/2014 -- Chocolate confectionery will grow by 8% in current value and 6% in volume terms in 2013, due to an increase in the purchasing power of consumers, innovation from incumbent firms and a low per capita consumption base. This behaviour is part of a more general trend, where volume grew 5% in 2012 and 9% in 2011. Despite this significant growth rate, Colombian annual consumption is still very low in comparison to other Latin American countries, at just 260g per head.

Euromonitor International's Chocolate Confectionery in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Alfajores, Bagged Selflines/Softlines, Boxed Assortments, Chocolate with Toys, Countlines, Other Chocolate Confectionery, Seasonal Chocolate, Tablets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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