Boston, MA -- (SBWIRE) -- 08/31/2012 -- The economic downturn had less of an impact on concentrates than on many other areas of soft drinks. Many consumers turned to concentrates as an affordable alternative to higher-priced soft drinks in order to save money. Furthermore, this trend was not only seen among low-income consumers but also among mid- and high-income consumers, with many being attracted by Refrige's iced tea concentrate Menos e Mais' healthy positioning and sophisticated image.

Euromonitor International's Concentrates in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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