Boston, MA -- (SBWIRE) -- 03/06/2014 -- Contact lenses continued to significantly outperform spectacles in both volume and value terms in 2013. This was largely due to the fact that contact lenses are perceived to be a medical necessity, the purchase of which cannot be delayed or even entirely avoided. More than 90% of contact lens volume sales are made up of daily disposable lenses, meaning that, on average, contact lenses have a much shorter lifespan than spectacles.

Euromonitor International's Contact Lenses in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Daily Disposable Lenses, Extended Wear Lenses, Traditional Lenses, Weekly/Monthly Disposable Lenses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Contact Lenses market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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