Boston, MA -- (ReleaseWire) -- 06/11/2014 -- Digestive remedies marginally decreased in 2013 due to the weak performance of paediatric digestive remedies, which declined by 16% in current value terms. Medicine for intestine health such as diarrhoeal remedies has shown negative growth or stagnation. In 2013, the leading brand of paediatric diarrhoeal remedy, Biovita produced by Il Dong Pharmaceutical Co Ltd, decreased in actual sales value, which affected the performance of the category.
Dong Wha Pharmaceutical Industrial Co Ltd maintained the leading position with an 18% value share in total digestive remedies. The steady growth of Gas Whalmyungsoo-Q is helping the good performance not only of digestive enzymes, but also of herbal/traditional digestive remedies.
Digestive remedies are expected to decline by a CAGR of 1% in constant value terms over the forecast period. Except for digestive enzymes and antacids, most digestive remedies will decrease. In particular, the total motion sickness category including paediatric motion sickness is predicted to reach only Won2 billion in 2018 due to continually declining sales. Diarrhoeal remedies and laxatives are also going to decline by a CAGR of 3% and 6% in constant value terms respectively.
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