Boston, MA -- (SBWIRE) -- 07/17/2014 -- Sales of home insecticides are heavily dependent on seasonal fluctuations and weather conditions. In 2013, the long and warm summer supported sales growth as weather conditions resulted in a higher insect population. This meant that all categories of home insecticides witnessed higher demand. Unit prices continued to demonstrate a downward tendency in 2013 as a result of fierce pressure from private label and between branded manufacturers.

Competitive Landscape

SC Johnson remained the leading branded player, reaching a retail value share of 17% after strong sales growth in 2013. The company is present in the Swiss market with its well-known Baygon brand, which is distributed through a selective network of specialist retailers and parapharmacies/drugstores. SC Johnson benefited more from the positive performance of home insecticides than its competitors in 2013 due to the fact that its Baygon range is widely trusted as an efficient method against insects by Swiss consumers.

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Industry Prospects

Home insecticides faces fairly good growth prospects as Swiss consumers are expected to increasingly be bothered by the presence of insects in the home. However, the lack of product innovation within home insecticides is predicted to limit sales growth, particularly in view of rising health concerns, which may lead to a more reluctant consumer attitude towards home insecticides. Overall, sales of home insecticides are expected to post a 1% constant value CAGR in terms of 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Switzerland market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Insecticides in Switzerland?
- What are the major brands in Switzerland?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Switzerland?
- What are the key new product launches in the insecticides market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

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