Boston, MA -- (ReleaseWire) -- 06/25/2014 -- Overall, incontinence registered a good performance in volume and value terms in 2013. The aging population remained the main consumers of such products, and enabled the industry to see higher consumer demand due to the aging population. Compared with the review period, 2013 volume growth was slightly faster thanks to wider product offers. In value terms, the 2013 value increase was similar to the review period growth thanks to constant price increases due to rising costs of raw materials, such as cotton and imports.
SAH Lilas is the clear leader within incontinence in Tunisia. The company registered a value share of 48% in 2013. SAH Lilas has strong brand recognition and loyalty thanks to a distribution network oriented towards health and beauty retailer specialists, increasing thereby, brand awareness. Additionally, SAH Lilas was the first one to enter the industry. In addition to its leadership within retail, the company enjoys a contract with the government to supply hospitals.
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The expected growing aging population in Tunisia should be a growth driver to the performance of overall incontinence during the forecast period. Consumer demand should thereby rise, leading manufacturers to increase brand awareness and availability of such products through marketing campaigns. Predicted volume growth should be faster than the review period thanks to wider availability and more affordable retail prices in supermarkets. Value growth should therefore be slower than the review period due to price competition.
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Tunisia with research from Euromonitor's team of in-country analysts.
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If you're in the Incontinence industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Tunisia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Incontinence in Tunisia?
- What are the major brands in Tunisia?
- What are the most important channels for incontinence products?
- How do light incontinence products perform compared to moderate/heavy incontinence products?
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