Boston, MA -- (ReleaseWire) -- 06/25/2014 -- Compared with the overall review period performance, the growth of internet retailing in Switzerland stabilised in 2013. The leading store-based companies continued to expand their businesses online, which was welcomed by consumers, who know and trust these well-known names. Online shopping continued to grow in popularity due to factors such as convenience, the wide product selection, competitive prices and a high degree of price transparency.
The competition within internet retailing is quite strong in Switzerland, with no clear dominant player. In 2013 Digitec was the leading internet retailer with a 13% value share in Switzerland. Digitec offers a wide range of consumer electronics, software and computer games. In 2010 the company established another online store, Galaxus, which offers household and DIY products, toys, sports goods and consumer electronics. In 2013 Digitec was closely followed by Apple with a 12% value share. Global player Amazon managed to occupy the third spot through purchases made by Swiss consumers primarily from the Amazon.de website.
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Internet retailing is expected to continue performing strongly over the forecast period in Switzerland. Consumers are likely to increasingly make use of online shopping due to the great convenience and high price transparency this channel offers compared with store-based formats. Also, the fact that a greater number of consumers will be computer-literate and tech-savvy in the future, together with the growing usage of mobile devices, such as smartphones or tablets, is set to drive sales via this channel in Switzerland.
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The Internet Retailing in Switzerland market research report includes:
- Analysis of key supply-side and demand trends
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- What products are selling best over the internet?
- Which internet sites are attracting the most sales?
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