Boston, MA -- (SBWIRE) -- 05/22/2012 -- In China, retail value sales of men's jeans totalled RMB30.5 billion in 2011, compared to the corresponding figure of RMB27.2 billion seen by women's jeans. The general impression was that players attached more importance to developing men's jeans, particularly from the perspective of advertising, as male consumers tend to buy more jeans than females.

Euromonitor International's Jeans in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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