Boston, MA -- (ReleaseWire) -- 04/07/2014 -- Demand for microwaves stagnated in 2013 with several reasons behind such a poor performance. Firstly, in 2013, uncertainty about economic developments, including the labour market, remained in Poland. Local consumers were strongly savings-orientated, while the purchase of microwaves was not considered as essential, especially when Poles only tend to use microwaves to reheat meals. Secondly, internet portals are full of information about the harmfulness of food from microwaves and...
Euromonitor International's Microwaves in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.
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Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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