Boston, MA -- (SBWIRE) -- 11/21/2012 -- In previous years, smartphones were only affordable to high-income consumers. However, during 2010 and 2011 smartphones gained momentum amongst the lower-income segments, which is mainly due to the drop in smartphone pricing. The smartphone is regarded as the latest in mobile technology and is becoming a must-have commodity for trendy younger consumers (16-30 years old). The bigger screen size makes it easier for users to browse the web and interact on social media sites whilst commuting and...

Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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