Boston, MA -- (ReleaseWire) -- 06/09/2014 -- The category of nappies/diapers/pants is mature with volume growth primarily dependent on the growth of the population aged 0-36 months. This population increased from 456,090 in 2012 to 461,280 in 2013, which is consistent with the 1% volume increase registered by nappies/diapers/pants during the year.
SCA Hygiene Products was the clear category leader in 2013 with a value share of 59%. SCA Hygiene Products led sales throughout the review period, with its Libero brand reflecting the company?s long and established position as the first major producer of nappies/diapers/pants in Sweden.
Consistent with 2013 and review period results, forecast period volume growth for the category is expected to be strongly determined by growth in the population aged 0-36 months. This is explained by the high penetration rate of nappies in the country, which are considered to be essential purchases by Swedish parents. The population of children aged 0-36 months is expected to grow from 461,280 persons in 2013 to 491,970 persons in 2018, an increase of 7%.
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The Nappies/Diapers/Pants in Sweden market research report includes:
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- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?
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