Boston, MA -- (ReleaseWire) -- 06/12/2014 -- NRT smoking cessation aids continues to grow at a fast pace in Argentina. After several laws were passed that banned smoking in public places and others regarding brand advertising and risk awareness on packaging, the smoking population is decreasing steadily. Previous legislation was reinforced by the law against tobacco, "Ley 26.687", which was passed in May 2013. According to statistics from the Ministry of Health, nearly 700,000 smokers quit over the review period. The Ministry of Health has several programmes and aids to help smokers quit.
Competition is highly concentrated - the top two players accounted for 86% of retail value sales in 2013. Novartis AG led with a 55% value share fuelled by its flagship brand Nicotinell, which has a long-standing presence and is supported by extensive advertising campaigns.
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The anti-tobacco law passed in mid-2013 boosted the category's prospects. Nearly 700,000 smokers quit over the review period after the government started to fight tobacco consumption in public places and banned advertising, and this figure is expected to double in the next five years.
Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Argentina with research from Euromonitor's team of in-country analysts.
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The NRT Smoking Cessation Aids in Argentina market research report includes:
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