Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Manufacturers are now investing in innovation for their products by offering tissues that are gentler to the skin, have a better odour and are of a higher quality. Consumers in Norway like to read labels and are becoming increasingly concerned about the environment. Thus, manufacturers are also focusing on offering more ecological products to satisfy consumer needs. This is also a way of differentiating themselves from the competition from private label products. The population of Norway is still growing and reached 5,051,275 inhabitants in 2012. Immigration is also helping to increase the overall population and therefore raise demand for retail tissue products.
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Metsa Tissue led sales in 2013, recording a value share of 58%. Lambi is the company's leading brand with a 44% value share of retail tissue in 2013. Metsa Tissue also owns Serla, the second-leading brand in 2013 with a 13% value share. The company is the leading player in retail tissue due to vast experience in offering high-quality products to consumers. Lambi and Serla are well-established brands in Norway and enjoy high levels of recognition among consumers.
Value sales of retail tissue are projected to grow at a constant CAGR of2% over the forecast period. Toilet paper is expected to lead growth, with value sales also set to increase at a constant CAGR of 2%. The main reason for this performance is that toilet paper is expected to see strong innovation in terms of quality, packaging and absorption.
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Norway with research from Euromonitor's team of in-country analysts.
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The Retail Tissue in Norway market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Retail Tissue in Norway?
- What are the major brands in Norway?
- What is the performance of pocket handkerchiefs vs boxed facial tissues?
- What are the key new product launches in the tissues market?
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