Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Consumers sought to find products that were subjected to price promotions and limited their search to products that provided the minimum value added benefits in order to economise. Many women consider skin care regimes as everyday essentials; therefore, consumers were still willing to spend on certain products areas such as general purpose body care, facial moisturisers, hand cream and anti-agers. Furthermore, it is clear from the volume sales that there was a lack of investment by consumers into expensive or complicated skin care routines. As a result, products such as toners and facemasks are seeing slower growth.
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Eva Cosmetics continued to generate strong sales in 2013 with its four leading brands in mass general-purpose body care and mass anti-agers. A key player in the beauty and personal care market, Eva Cosmetics increased its value share to 16% in 2013. The company is able to keep production costs low and has access to a wide range of distribution channels. Additionally, Eva Cosmetics has first-hand experience with the wants and needs of the Egyptian customer base and can adapt products to changing consumer trends and preferences.
Skin care will continue to see growth as many women consider skin care products to be an essential element of their beauty regimes. However, many consumers will continue to make switches to low-priced alternatives in order to save money. Many will most likely continue purchasing general-purpose body care, which will last longer and is more affordable than specific moisturisers. General-purpose body care will see a value CAGR of 3% at constant 2013 prices. This category will also see a retail volume CAGR of 3%, which will continue to grow as consumers seek to economise.
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Egypt with research from Euromonitor's team of in-country analysts.
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The Skin Care in Egypt market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Skin Care in Egypt?
- What are the major brands in Egypt?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?
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Product coverage: Body Care, Facial Care, Hand Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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