Fast Market Research

Market Report, "Skin Care in Egypt", Published

Recently published research from Euromonitor International, "Skin Care in Egypt", is now available at Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Consumers sought to find products that were subjected to price promotions and limited their search to products that provided the minimum value added benefits in order to economise. Many women consider skin care regimes as everyday essentials; therefore, consumers were still willing to spend on certain products areas such as general purpose body care, facial moisturisers, hand cream and anti-agers. Furthermore, it is clear from the volume sales that there was a lack of investment by consumers into expensive or complicated skin care routines. As a result, products such as toners and facemasks are seeing slower growth.

View Full Report Details and Table of Contents

Competitive Landscape

Eva Cosmetics continued to generate strong sales in 2013 with its four leading brands in mass general-purpose body care and mass anti-agers. A key player in the beauty and personal care market, Eva Cosmetics increased its value share to 16% in 2013. The company is able to keep production costs low and has access to a wide range of distribution channels. Additionally, Eva Cosmetics has first-hand experience with the wants and needs of the Egyptian customer base and can adapt products to changing consumer trends and preferences.

Industry Prospects

Skin care will continue to see growth as many women consider skin care products to be an essential element of their beauty regimes. However, many consumers will continue to make switches to low-priced alternatives in order to save money. Many will most likely continue purchasing general-purpose body care, which will last longer and is more affordable than specific moisturisers. General-purpose body care will see a value CAGR of 3% at constant 2013 prices. This category will also see a retail volume CAGR of 3%, which will continue to grow as consumers seek to economise.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Skin Care in Egypt?
- What are the major brands in Egypt?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Skin Care in Lithuania
- Beauty and Personal Care in New Zealand
- Skin Care in Estonia
- Skin Care in Latvia
- Skin Care in Singapore
- Skin Care in Australia
- Skin Care in Hungary
- Skin Care in South Korea
- Make-Up, Skin Care and Beauty Product Markets in the World to 2017 - Market Size, Trends, and Forecasts
- Skin Care in Japan