Boston, MA -- (ReleaseWire) -- 06/23/2014 -- In response to greater consumer awareness of high sugar levels and other negative aspects associated with sports and energy drinks, low calorie 'sugar free' variants of popular sports and energy drinks became more prominent in 2013. However, consumers are still concerned about caffeine and stimulant levels, preservatives, colourings and flavouring agents in this area.
Frucor Beverages remained ahead of Coca-Cola Amatil in 2013 with an off-trade value share of 43%. The company's V brand continues to lead sales, recording an off-trade value share of 42% in 2013. The extensive range of V variants continued to be heavily promoted during 2013 through a number of promotional campaigns.
The key forecast trend is for manufacturers to provide healthier sports and energy drinks alternatives such as better-for-you reduced sugar, organic and the use of more natural ingredients.
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in New Zealand with research from Euromonitor's team of in-country analysts.
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