Boston, MA -- (ReleaseWire) -- 07/17/2014 -- Purchases of sports clothing and footwear in Australia increased significantly in 2013. Although for years sportswear was strictly a men's market, women are now the key target audience. It is noticeable on the streets of Australian main cities how many women prefer to wear sportsgear for any daily activity, not only to do exercise. As such, they are an obvious target market for international and local sportswear brands like Lululemon, Lorna Jane and Running Bear, with extensive collections designed for current lifestyle trends. Industry sources pointed out that women want to look good when they work out and companies offering them a stylish workout outfit that can also be worn post-exercise, on a casual occasion like stopping at a cafe to meet with friends, have brought significant dynamism to the category. For instance, Lululemon specifically designed a line for yoga that is marketed under the tagline "to-and-from".
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Nike Australia Pty Ltd led sales of sportswear in 2013 with a share of 6% in value terms. The company outperformed competitors with a strategy to get closer to the female customer, which included launching a new training line and organising sport events for women only. Cashing in on the increased participation of women, the new training line offers an alternative to traditional gym footwear such as studio wraps and ballet flats.
Sportswear is expected to be one of the most dynamic categories over the forecast period, due to more brands entering the Australian market. Sportswear is anticipated to record a CAGR of 2% in constant value terms over the forecast period, with growth expected to be driven by the sports-inspired categories within both apparel and footwear, which are both forecast to achieve a CAGR of 2% in constant value over the forecast period.
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The Sportswear in Australia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sportswear in Australia?
- What are the major brands in Australia?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?
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Product coverage: Sports Apparel, Sports Footwear.
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