Boston, MA -- (ReleaseWire) -- 07/08/2014 -- 2013 saw a shift from sugarised confectionery to sugar-free due to health considerations among consumers, including cavity prevention and awareness of sugar's low nutritional value. This trend was a continuation of the shift seen over the review period as a whole, expressed by the continued launch of sugar-free products. Such launches included expansion of the Orbit Drops line and the growing popularity of sugar-free versions of familiar products such as Werther's Original's cream candies.
Leiman Schlussel Ltd dominated the category at the end of the review period with a share of 23% for distributing the brands Mentos, Tic Tac, Werther's Originals, Storck, Chupa Chups and Kalfany. Over the review period it saw the successful strengthening of existing brands alongside expansion of its lines.
The sugar confectionery category is expected to stagnate in coming years due to stable consumption of products and its limited size. Other reasons for stagnation include saturation and intensified competition due to a lack of loyalty to brands and price consciousness among consumers. Potential threats to sugar confectionery performance include a shift to gum or increased calorie consciousness, in addition to health awareness. The latter factors are expected to lead to a drop in boiled sugarised confectionery consumption, reflected in a negative CAGR for this niche over the forecast period.
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Product coverage: Boiled Sweets, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat.
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