Boston, MA -- (ReleaseWire) -- 02/04/2013 -- The recession has had a significant impact on sun care sales in Greece, even though overall demand in volume terms was not dramatically affected. In particular, Greek consumers continued to invest in protection from the sun's UV radiation, but showed more radical and budget-driven consumption behaviour. For both consumers and manufacturers, the focus in 2011 was on prices, offers and discounts, while constant new product launches were once again employed to maintain consumer interest. Products...
Euromonitor International's Sun Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Reasons to Get this Report
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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