Boston, MA -- (SBWIRE) -- 05/30/2014 -- The economic uncertainty brought about by the financial crisis has led Belgian consumers to go out less and invite people into their homes instead. Sweet and savoury snacks are always present during the so called "apero", where drinks are usually consumed with different types of nibbles. Belgian consumers prioritise convenience and taste, although they are increasingly willing to consume healthier variants. The sweet and savoury snacks category remains characterised by impulse buying and has seen a number of innovations in terms of packaging, tastes and shapes.

Competitive Landscape

Smiths Food Group BV holds the lead in sweet and savoury snacks in 2013 with a 49% value share. Smiths Food benefits from its strength across a wide range of products in sweet and savoury snacks. Its Lay's chips/crisps brand by far leads the category. Private label follows Smiths Food with a 23% value share, while domestic manufacturer Roger & Roger ranks third with a 9% value share. Other prominent players include Procter & Gamble Benelux SA NV, Lorenz Bahlsen Snack-World GmbH & Co KG Germany and United Biscuits Belgium.

View Full Report Details and Table of Contents

Industry Prospects

Home-cooking trends and concerns over healthy lifestyles are expected to continue during the forecast period. While chips/crisps, tortilla chips and nuts are expected to remain part of the aperitif, fruit snacks are expected to increasingly become part of consumers' day-to-day snacking. Fruit snacks will also benefit from Belgian government's campaigns leading consumers to eat five fruit and vegetables every day. All of these factors are expected to benefit sweet and savoury snacks in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and Savoury Snacks industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and Savoury Snacks industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and Savoury Snacks in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sweet and Savoury Snacks in Belgium?

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- Sweet and Savoury Snacks in India
- Sweet and Savoury Snacks in Serbia
- Sweet and Savoury Snacks in Thailand
- Sweet and Savoury Snacks in Japan
- Sweet and Savoury Snacks in Algeria
- Sweet and Savoury Snacks in Vietnam
- Sweet and Savoury Snacks in Peru
- Sweet and Savoury Snacks in Greece
- Sweet and Savoury Snacks in Germany
- Sweet and Savoury Snacks in Singapore