Boston, MA -- (ReleaseWire) -- 05/30/2014 -- The economic uncertainty brought about by the financial crisis has led Belgian consumers to go out less and invite people into their homes instead. Sweet and savoury snacks are always present during the so called "apero", where drinks are usually consumed with different types of nibbles. Belgian consumers prioritise convenience and taste, although they are increasingly willing to consume healthier variants. The sweet and savoury snacks category remains characterised by impulse buying and has seen a number of innovations in terms of packaging, tastes and shapes.
Smiths Food Group BV holds the lead in sweet and savoury snacks in 2013 with a 49% value share. Smiths Food benefits from its strength across a wide range of products in sweet and savoury snacks. Its Lay's chips/crisps brand by far leads the category. Private label follows Smiths Food with a 23% value share, while domestic manufacturer Roger & Roger ranks third with a 9% value share. Other prominent players include Procter & Gamble Benelux SA NV, Lorenz Bahlsen Snack-World GmbH & Co KG Germany and United Biscuits Belgium.
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Home-cooking trends and concerns over healthy lifestyles are expected to continue during the forecast period. While chips/crisps, tortilla chips and nuts are expected to remain part of the aperitif, fruit snacks are expected to increasingly become part of consumers' day-to-day snacking. Fruit snacks will also benefit from Belgian government's campaigns leading consumers to eat five fruit and vegetables every day. All of these factors are expected to benefit sweet and savoury snacks in the forecast period.
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The Sweet and Savoury Snacks in Belgium market research report includes:
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