Boston, MA -- (ReleaseWire) -- 07/17/2014 -- Sales of toilet care were impacted by unit price declines in 2013 as competition between private label and branded manufacturers grew fiercer. The higher inflow of cheaper imports following the implementation of the Cassis de Dijon law in 2012, and the outlet expansion of discounter chains, Lidl and Aldi, added further pressure on unit prices. This meant that despite an increase in demand witnessed by most categories, retail value sales were limited to overall stagnation.
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SC Johnson remained the leading player in toilet care, accounting for a 36% retail value share in 2013. The company is not only present but also holds a leading position in all categories of toilet care and retains its strength due to the popularity and strong image of its WC-Ente brand. However, as a result of the increasing pressure from private label, SC Johnson registered a very slight share loss in 2013.
The forecast period is expected to bring more positive developments for sales of toilet care. Growth is expected to be mainly driven by a strongly positive performance in rim blocks, which is expected to reach a retail value share of 53% in overall toilet care by 2018. In view of the growing demand for convenience, an increasing number of Swiss consumers are expected to resort to the use of rim blocks in an attempt to make toilet cleaning easier. Demand for rim blocks is further expected to be supported by price promotions, which will make the use of rim blocks attractive to a larger consumer group.
Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Switzerland with research from Euromonitor's team of in-country analysts.
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The Toilet Care in Switzerland market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Toilet Care in Switzerland?
- What are the major brands in Switzerland?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?
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Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.
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