Boston, MA -- (SBWIRE) -- 11/26/2014 -- In 2014 several new competitors entered the category, offering products with already positioned brands. These competitors sought to leverage their brands? presence and popularity in other categories in order to attract consumers. Some examples of this included apparel brands, Tory Burch and Express.

Competitive Landscape

Swatch Group was the category leader in 2013, accounting for 8% of total value sales of watches. The number of recognised brands within its brand portfolio explains the company?s leading position. Some of the most successful brands of this company include Mido, Longines, Omega and Rado, among others. These brands enjoyed strong brand recognition among consumers and a well-developed distribution network that included watch and jewellery specialists and department stores among the most important.

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Industry Prospects

Over the forecast period watches is expected to observe further positive growth at estimated CAGRs of 5% in terms of both volume and value at constant 2014 prices. Sales of watches are likely to be driven by the number of new competitors entering the category and offering a wide range of watches in terms of styles, brands and prices. The expected increase in the availability of products is likely to encourage consumers to increase the frequency of purchase, mainly to follow fashion trends.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Mexico market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How do sales of mechanical, quartz analogue and quartz digital watches compare in Mexico?
- Which format of watch underpins most sales: casual, formal or sports?
- Which retail channel is showing the most future promise?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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