Matawan, NJ -- (SBWIRE) -- 10/29/2014 -- Inspired by her son Elan’s never ending sense of adventure and love of sport, Masala Baby’s CEO, Dipali, wanted to create a line of spirited, bright, more evolved active wear that would inspire kids to get healthy, stay active, and appreciate the uniqueness of every individual. In developing the collection Dipali began to notice there was a glaring absence of good quality, sustainable active wear for children on the market.

Clothes, she noticed, were designed to fall apart, and they were manufactured in ethically questionable sweatshops using cheap fabrics and dangerous chemicals. Dipali wanted to change this, and she hit the ground running, sourcing a fair trade facility that supports women in Pondicherry, India to help manufacture the collection, as well as bringing on a team of like-minded people to help her bring her vision to life.

This was how Masala Baby’s Organic Activewear Collection was born.

Staying timeless while keeping current, Masala Organic Activewear is a line of active wear basics for kids. Every item is produced using purely organic cotton, with soft stretch fabrics, low impact dyes, and flat locked seams for added comfort. The collection is not only environmentally sustainable, but it also socially conscious thanks to manufacturing via a dedicated fair trade factory in Pondicherry, India. With three limited edition introductory lines: Street Play, Jiva, and Namaste, children are encouraged to live life to the absolute fullest, stay fit, active, and, most importantly, to develop and maintain a healthy lifestyle.

Crowdfunding is sought to enable Masala Baby to introduce a new line of children’s clothing as a part of Masala's core collection. Funds will also be applied to create vibrant marketing collateral in order to reach more of their audience and expand market share.

Backers of this crowdfunding campaign will enjoy high quality children’s clothing and related accessories with deep discounts allowing the Masala Baby team to express their gratitude and appreciation to everyone who helps them reach their crowdfunding goal.

This crowdfunding project ends on November 15, 2014.

The Masala Organic Acivewear Kickstarter page: http://kck.st/1pRmGgC

The official Masala Baby website: http://www.masalababy.com/

About Masala Baby
Masala Baby was launched in 2010 with a goal of creating modern, eclectic, stylish yet wearable clothing and accessories for infants, toddlers, and kids. The current product line caters to ages 3 months to 12 years, having evolved greatly over the last 4 years since it's exciting startup. Masala Baby collection includes dresses, skirts, tops, tunics, leggings, pants, tees, shirts and accessories. Masala’s signature aesthetic transcends trends. Masala Baby believes that quality, comfort, and great design go hand in hand.