New York City, NY -- (SBWIRE) -- 11/24/2020 -- Grocery retail in Croatia is in for a big surprise, as Masterplan just signed a partnership agreement with Tokinomo regarding the distribution and management of Tokinomo robotic in-store advertising campaigns for regional FMCG brands.
There was a serious need for innovation in this industry sector, but the pandemic context made the adoption of technology a priority for retailers and FMCG brands. The consumer behavior, legal restrictions and safety regulations cast a shadow on some traditional forms of in-store marketing techniques such as sampling campaigns or hostesses and promoters, thus leaving room for innovative and engaging solutions to deliver change.
Tokinomo is a pandemic-proof automated solution, a robot for in-store experiential marketing campaigns that bring products to life right when shoppers pass by and facilitate an emotional connection between the shoppers and the product. It is completely safe and it even manages to make customers smile and have a bit of fun, which is quite a challenge during these complicated times we are living in.
Snježana Haina, CEO of Masterplan says:
"I've been working in the retail marketing industry for a while and I've seen many supposed innovations, but when I first discovered Tokinomo I knew this was something else. I've noticed this reaction from every client we've shown it to. It is unique and innovative from so many points of view: engaging, safe, fun, scalable. But above everything else, it is highly efficient. We're looking at a product which besides creating brand awareness and customer engagement, tops everything off with an average of 200% increase in sales. That's when it really gets your attention."
The high demand for its in-store robotic advertising technology made Tokinomo increase their footprint in the last months in more than 15 countries around the globe.
Tokinomo robots use sensor technology to detect shoppers' presence and a unique combination of sound, motion, and light to make products pop out of the shelf and speak to the customers. Other benefits include:
- High shopping engagement and increased product visibility in store
- +200% sales increase on average without price cuts
- Brand awareness and customer loyalty
- Cloud-based campaign management platform
- Real-time analytics and custom reports
- Custom-made battery
Ionut Vlad, CEO of Tokinomo, said: "I am happy to welcome Masterplan to our selected network of partners and see another Tokinomo pin on the world map. The beginning of this collaboration is already very promising and I'm sure that Masterplan commitment and our continuous work to improve Tokinomo and add even more technical features will be mirrored in our success on the Croatian market. Thanks for joining our team and making real innovation available to your clients!"
About Masterplan
Masterplan is a marketing agency with BTL as their core business and area of excellence. Since 2014 they have successfully presented 78 brands in over 25000 promotions and 654 closed projects. The services extend to events, market research, merchandising, sampling, auditing & mystery shopping, design, production and implementation of POS material, uniforms and mascots. Masterplan is keeping up the pace with an ever-changing market by keeping their business agile, dynamic and result driven.
About Tokinomo
Tokinomo has invented and patented in-store marketing robots. The award-winning robot uses sensor technology and a combination of sound, motion, and light to bring products to life at the shelf and allow them to talk, move, sing or even dance in front of the shoppers. Each robot is connected to the internet and it can be managed remotely via a cloud-based platform. FMCG brands around the world use the Tokinomo robotic marketing in-store solution with sales uplifts of +200% on average.
Media Contact
Corina Mihalache
corina@tokinomo.com
www.tokinomo.com
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