Seattle, WA -- (SBWIRE) -- 11/21/2019 -- The newest "Matcha Tea Market report 2019" provides a comprehensive summary of product specification, type and production investigation by considering most important factors like market size, share, growth, trend, opportunities. This report contains a short on the trends that assist the business to know the market along with strategizing for their business expansion. Moreover, the report presents an estimation of the forecast from 2019 to 2026 and market history from 2013 to 2018

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Executive Summary of Matcha Tea Market
The report is a thorough compilation of the market and includes the key winning strategies, industry trends, market dynamics, market size & estimations, top investment pockets, and competitive landscape. Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global Matcha Tea market over the period of 2019 to 2026. Moreover, the report is a collective presentation of primary and secondary research findings.

Prominent industry players: Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha etc.

Matcha is a finely ground powder of specially grown green tea leaves. This green tea contains antioxidants called catechins, which helps to reduce cell damage and prevent various chronic diseases. Moreover, it has three times the amount of caffeine as compared to other brewed teas. Furthermore, it also has L-theanine, an amino acid that has been proved to reduce stress as L-theanine can be extremely effective for people with high anxiety. Apart from this advantage consuming matcha tea is also beneficial in preventing cancers especially colorectal types. Additionally, drinking matcha tea also promotes healthier cholesterol levels and can strengthen the bones.

A growing number of chronic diseases around the globe coupled with the demand for healthy and nutritious beverages is predominantly fueling the market growth of matcha tea. Rising awareness regarding the health benefits of the matcha tea and constant product innovation and introduction of the novel products is further expected to boost the market growth of matcha tea. For instance, in June 2019, ITO EN North America, the global leaders of green tea and innovative beverages launched their latest matcha LOVE innovation, a craft blend unsweetened matcha green tea. The new matcha LOVE green tea concentrate is made with 100% Japanese matcha and makes barista-style lattes, both hot and cold, without the fuss of measuring powders and necessary whisking.

The Asia Pacific is expected to gain significant growth over the forecast period and this can be attributed to the presence of strong players in the region such as Tata Global Beverages, Hindustan Unilever, marukyu-koyamaen, and Encha. Moreover, the rising introduction of a new product by major players in the region is further expected to foster regional market growth. For instance, in July 2019, Hindustan Unilever launched the matcha tea under the Lipton brand on e-commerce platforms.

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Market Segment by Regions, regional analysis covers:
- North America (United States, Canada and Mexico)
- Europe (Germany, UK, France, Italy, Russia, Spain and Benelux)
- Asia Pacific (China, Japan, India, Southeast Asia and Australia)
- Latin America (Brazil, Argentina and Colombia)
- Middle East and Africa

Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players. In the end the Matcha Tea Market report presents all the necessary data required to form resulting yielding business strategies for Industry experts, analysts and business decision makers to decide their business strategies and achieve proposed business aims. Finally, Matcha Tea market manufacturer report gives you details about the market research findings and conclusion which helps you to develop profitable market strategies to gain competitive advantage.

*This report is a meticulous compilation of research on more than 200 players in the high-end Matcha Tea market and draws upon the insights from in-depth interviews with the key opinion leaders of more than 75 leading companies, market participants, and vendors. The report also profiles approximately 25 companies including supplier and customer profiles.
*The report could be customized according to the client's specific research requirements. No additional cost will be required to pay for limited additional research.
*Report helps the venture capitalist in understanding the companies better and take informed decisions.

Key Developments

In June 2019, Jade Leaf Matcha expanded its portfolio with its newest product line "Matcha Latte Infusions". The new product is available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.

In October 2019, Boxed Water Is Better, Holland, Mich., announced the launch of Boxed Matcha in collaboration with mission-driven tea importer Art of Tea. The bundle includes a 24-pack of 500-ml Boxed Water and 24 Art of Tea Matchasticks, an organic ceremonial grade blend of three Japanese green tea varietals.

In September 2017, Unilever has acquired the organic herbal tea business, Pukka Herbs Ltd. The purpose of this acquisition is to strengthen the tea business of Unilever. Pukka is a premium player in the natural, organic, health and wellness segment which is fast-growing, attractive and scalable.

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