Boston, MA -- (ReleaseWire) -- 07/28/2014 -- In 2013 menswear continued to experience robust growth of 10% in current value terms. Towards 2013, Indonesian men became more concerned about their appearance, as they spent more on male-specific personal care products, as well as on high-quality apparel. Affluent urban male consumers were also more willing to pay a premium to acquire international brands to indulge their desires.
Local company Delami Garment Industries with its brand The Executive continued to lead the otherwise fragmented menswear category in 2013, posting a value share of 1%. The company decided during the 1980s to focus on officewear for men, and this decision was proved correct, due to the ongoing urbanisation trend in the country. The Executive sales come mostly from men's shirts, and part of its popularity is its foreign-sounding brand name, despite the brand being domestic.
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The expected rapid development of shopping malls and of modern retailing are expected to drive sales of branded menswear in Indonesia during the forecast period. Consumers will have more options when choosing menswear. Most purchases of menswear, however, will still be through independent apparel specialist retailers, as a number of Indonesian men are not very particular about purchasing trendy global brands, and most of them choose known local names with decades of history in Indonesia.
Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Indonesia with research from Euromonitor's team of in-country analysts.
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If you're in the Menswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Menswear in Indonesia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Menswear in Indonesia?
- What are the major brands in Indonesia?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?
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Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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