Boston, MA -- (SBWIRE) -- 05/22/2014 -- Microwaves is benefiting from the trend towards convenience in Austria in 2013. With a growing number of consumers who are faced with busy lifestyles, microwaves are seen as convenient kitchen helpers when it comes to quick defrosting and heating up of meals. Next to this, microwaves is also profiting from cheaper prices compared to other major appliances. Still, due the strong influence of the health and wellness trend and a growing number of health conscious consumers, the growth of...

Euromonitor International's Microwaves in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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