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Mobile Advertising and Shopping US 2014: Global Industry Size, Share, Growth , Research Analysis and Opportunities

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Albany, NY -- (ReleaseWire) -- 07/22/2014 -- With smartphone penetration rising quickly through the late majority, brand spend on mobile ads and consumer spend on mobile shopping will both see radical growth.

Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Mobile ad sales doubling annually

Figure 1: US mobile ad sales, 2010-13
Mobile shopping to reach $100 billion in 2017

Figure 2: US mobile shopping sales, 2011-17
The consumer
Tablets left at home

Figure 3: Locations where internet is accessed via smartphone, tablet, and PC, March 2014
Mobile social not nearly tapped out

Figure 4: Types of ads seen on a smartphone or tablet in past month, March 2014
Younger adults comfortable with mobile ads

Figure 5: Attitudes toward mobile ads, by age, March 2014
Weekly shoppers more comfortable still with mobile ads

Figure 6: Attitudes toward mobile ads, by frequency of online shopping, March 2014
PC shopping still dominant

Figure 7: Frequency of online shopping, smartphone vs tablet vs PC, March 2014
What we think

Browse detail report with TOC:http://www.researchmoz.us/mobile-advertising-and-shopping-us-july-2014-report.html

Issues and Insights

Are larger screens making mobile ads and shopping easier?
The issues
The implications
Are mobile ads becoming more effective?
The issues
The implications
Are smartphones the engine of growth for online sales?
The issues
The implications

Trend Applications

Trend: Attention Economy
Trend: Play Ethic
Trend: FSTR HYPR

Sales Data

Key points
Mobile ad sales double in 2013

Figure 8: US mobile ad sales, at current prices, 2010-13

Figure 9: US mobile ad sales as share of total online ad sales, 2010-13
Mobile shopping sales set to double from 2014-17

Figure 10: US mobile shopping sales, at current prices, 2011-17

Figure 11: US mobile shopping sales as share of total online shopping, 2011-17

Market Drivers

Key points
Device ownership and mobile web usage
Half of seniors own a smartphone or a tablet

Figure 12: Smartphone and tablet ownership, by age, March 2014

Figure 13: Smartphone and tablet ownership, by household income, March 2014

Figure 14: Smartphone and tablet ownership, by presence of children in household, March 2014
Tablets left at home

Figure 15: Locations where internet is accessed via smartphone, tablet, and PC, March 2014
Mobility for the young

Figure 16: Locations where internet is accessed via smartphone, by age, March 2014

Figure 17: Locations where internet is accessed via tablet, by age, March 2014
Away from home smartphone usage rises with income

Figure 18: Locations where internet is accessed via smartphone, by household income, March 2014
Showrooming

Figure 19: Checking online pricing for desired products seen in store, by age, April 2013-December 2013

Figure 20: Checking online pricing for desired products seen in store, by household income, April 2013-December 2013
Permission marketing

Figure 21: Interest in deals and new product announcements, April 2012-December 2013
Barcode scanning

Figure 22: Research conducted online while at a brick-and-mortar store in past month, by age, March 2014

Leading Companies

Key points
Amazon far in lead for mobile sales

Figure 23: US mobile shopping sales of selected retailers, 2012-13

Marketing Strategies

Amazon Dash and Firefly push Amazon sales

Figure 24: Amazon Dash promotional video, April2014
Gilt Groupe and HauteLook take to the air

Figure 25: Gilt Groupe TV ad, 2014

Figure 26: HauteLook TV ad, 2014
Apps
eBay

Figure 27: eBay app, 2014
Amazon

Figure 28: Amazon app screen shot, 2014
Walmart

Figure 29: Walmart app, 2014
Gilt Groupe

Figure 30: Gilt Groupe app, 2014
Cartwheel by Target

Figure 31: Cartwheel by Target app, 2014
Macy’s

Figure 32: Macy’s app screen shot, 2014

Innovations and Innovators

Amazon enters visual web with image recognition

Figure 33: Amazon Dash, 2014
Amazon builds relationship with Twitter
PayPal launches biometric security
Sears makes it easier to pick up online orders at stores

Figure 34: Sears 5-Minute guarantee for store pick-up, 2014
PS DEPT. offers support

Attitudes toward Mobile Ads

Key points
Consumers still seek quid pro quo for phone ads

Figure 35: Attitudes toward mobile ads, March 2014
Men more comfortable with mobile ads

Figure 36: Attitudes toward mobile ads, by gender, March 2014
Age dominant feature of attitudes toward ads on phones

Figure 37: Attitudes toward mobile ads, by age, March 2014

Reach of and Response to Mobile Ads

Key points
Reach of smartphone ads and tablet ads similar

Figure 38: Types of mobile ads seen on a smartphone or tablet in past month, March 2014
Striking opportunities to reach younger adults

Figure 39: Types of mobile ads seen on a smartphone in past month, by age, March 2014

Figure 40: Types of mobile ads seen on a tablet in past month, by age, March 2014
Family-friendly materials favorable

Figure 41: Types of mobile ads seen on a smartphone in past month, by presence of children in household, March 2014
Tablet ads more likely to reach middle- and higher-income groups

Figure 42: Types of mobile ads seen on a tablet in past month, by household income, March 2014
Younger age groups click, forward, and buy

Figure 43: Response to mobile advertising, by age, March 2014

Online and Mobile Research

Key points
Comparison of usage across devices

Figure 44: Devices used in past month to shop or conduct research online, March 2014

Figure 45: Locations where internet is accessed via tablet, by household income, March 2014
Younger adults conducting research via PC, phone, and tablet

Figure 46: Devices used in past month to shop or conduct research online, by age, March 2014
Higher-income groups more likely to shop/research on tablets

Figure 47: Devices used in past month to shop or conduct research online, by household income, March 2014

Figure 48: Smartphone and tablet ownership, by household income, March 2014
Limited use of barcode scanning

Figure 49: Types of product research conducted online in past month on a smartphone, March 2014
25-34s in lead for smartphone research

Figure 50: Types of product research conducted online in past month on a smartphone, by age, March 2014
Capitalizing on commutes

1: Types of product research conducted online in past month on a PC, by household income, March 2014

Figure 52: Locations where internet is accessed via PC, by household income, March 2014
Tablets for browsing
Reading customer reviews

Figure 53: Research conducted for last purchase made on a smartphone, by age, March 2014
Younger adults conduct more research on tablets

Figure 54: Research conducted for most recent purchase made on a tablet, by age, March 2014

Frequency of Online and Mobile Shopping

Key points
Monthly online purchasing the norm

Figure 55: Frequency of online shopping, March 2014
PCs still carry the bulk of purchases

Figure 56: Frequency of online shopping, smartphone vs tablet vs PC, March 2014
Findings by gender, age, and income
Age and gender: smartphone shopping

Figure 57: Frequency of online shopping via smartphone, by age, March 2014

Figure 58: Frequency of online shopping via smartphone, by gender and age, March 2014
Age and gender: tablet shopping

Figure 59: Frequency of online shopping via tablet, by age, March 2014

Figure 60: Frequency of online shopping via tablet, by gender and age, March 2014
Age and gender: PC shopping

Figure 61: Frequency of online shopping via PC, by gender and age, March 2014

Figure 62: Frequency of online shopping via PC, by age, March 2014
Frequency of online shopping by household income

Figure 63: Frequency of online shopping via smartphone, by household income, March 2014

Figure 64: Frequency of online shopping via tablet, by household income, March 2014

Figure 65: Frequency of online shopping via PC, by household income, March 2014

The Frequent Shopper

Key points
Purchasing behavior the most important piece of mobile segmentation

Figure 66: Types of product research conducted online in past month on a smartphone, by frequency of online shopping, March 2014

Figure 67: Response to mobile advertising, by frequency of online shopping, March 2014

Figure 68: Attitudes toward mobile ads, by frequency of online shopping, March 2014

Impact of Race and Hispanic Origin

Key points
Asians and Hispanics more mobile friendly to ads and shopping

Figure 69: Devices used in past month to shop or conduct research online, by race/Hispanic origin, March 2014

Figure 70: Response to mobile advertising, by race/Hispanic origin, March 2014

Figure 71: Frequency of online shopping via smartphone, by race/Hispanic origin, March 2014

Figure 72: Frequency of online shopping via tablet, by race/Hispanic origin, March 2014

Appendix – Other Useful Tables

Additional tables by race and Hispanic origin

Figure 73: Smartphone and tablet ownership, by race/Hispanic origin, March 2014

Figure 74: Locations where internet is accessed via smartphone, by race/Hispanic origin, March 2014

Figure 75: Locations where internet is accessed via PC, by race/Hispanic origin, March 2014

Figure 76: Frequency of online shopping via PC, by race/Hispanic origin, March 2014

Figure 77: Attitudes toward mobile ads, by race/Hispanic origin, March 2014

Figure 78: Types of mobile ads seen on a smartphone in past month, by race/Hispanic origin, March 2014

Figure 79: Types of product research conducted online in past month on a PC, by race/Hispanic origin, March 2014
Frequency of online shopping

Figure 80: Smartphone and tablet ownership, by frequency of online shopping, March 2014

Figure 81: Locations where internet is accessed via smartphone, by frequency of online shopping, March 2014

Figure 82: Locations where internet is accessed via tablet, by frequency of online shopping, March 2014

Figure 83: Locations where internet is accessed via PC, by frequency of online shopping, March 2014

Figure 84: Types of mobile ads seen on a smartphone in past month, by frequency of online shopping, March 2014

Figure 85: Types of mobile ads seen on a tablet in past month, by frequency of online shopping, March 2014

Figure 86: Research conducted for most recent purchase made on a tablet, by frequency of online shopping, March 2014

Figure 87: Devices used in past month to shop or conduct research online, by frequency of online shopping, March 2014

Figure 88: Types of product research conducted online in past month on a PC, by frequency of online shopping, March 2014

Figure 89: Types of product research conducted online in past month on a PC, tablet, or smartphone, by frequency of online shopping, March 2014

Figure 90: Research conducted for most recent purchase made on a PC, by frequency of online shopping, March 2014
Locations where Internet is accessed
Via smartphone

Figure 91: Locations where internet is accessed via smartphone, by presence of children in household, March 2014
Via tablet

Figure 92: Locations where internet is accessed via tablet, by presence of children in household, March 2014
Via PC

Figure 93: Locations where internet is accessed via PC, by age, March 2014

Figure 94: Locations where internet is accessed via PC, by presence of children in household, March 2014
Attitudes toward mobile ads

Figure 95: Attitudes toward mobile ads, by household income, March 2014
Reach of and response to mobile ads

Figure 96: Types of mobile ads seen on a smartphone in past month, by household income, March 2014

Figure 97: Response to mobile advertising, by household income, March 2014
Research
Via smartphone

Figure 98: Types of product research conducted online in past month on a smartphone, by household income, March 2014

Figure 99: Research conducted for last purchase made on a smartphone, by gender and age, March 2014

Figure 100: Research conducted for last purchase made on a smartphone, by age, March 2014

Figure 101: Research conducted for last purchase made on a smartphone, by household income, March 2014
Via tablet

Figure 102: Research conducted for most recent purchase made on a tablet, by gender and age, March 2014

Figure 103: Research conducted for most recent purchase made on a tablet, by household income, March 2014
Via PC

Figure 104: Types of product research conducted online in past month on a PC, by gender, March 2014

Figure 105: Types of product research conducted online in past month on a PC, by age, March 2014

Figure 106: Types of product research conducted online in past month on a PC, by gender and age, March 2014

Figure 107: Research conducted for most recent purchase made on a PC, by gender and age, March 2014

Figure 108: Research conducted for most recent purchase made on a PC, by household income, March 2014

Figure 109: Research conducted for most recent purchase made on a PC, by age, March 2014
Frequency of online shopping
Via smartphone

Figure 110: Frequency of online shopping via smartphone, by gender, March 2014
Via tablet

Figure 111: Frequency of online shopping via tablet, by gender, March 2014

Appendix – Trade Associations

List of Tables

List of Figures

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