Mobile Banking and Payments Business Case & Banking Industry Survey for 2012-2013 in New Market Research Reports


Dallas, TX -- (ReleaseWire) -- 09/13/2012 -- adds new market research reports on Banking Industry and Mobile Banking to its store.

1. The Business Case for Mobile Banking

The number of mobile phones in use around the world in 2011 reached six billion while the number of mobile banking users worldwide reached 300 million with adoption of the service in developed countries growing significantly. Mobile networks now cover between 85-90% of the world’s population. Modern data and telecommunication services appeal to younger generations, meaning that they have a good perception of institutions that offer mobile financial services. Banks and mobile carriers are moving towards more sophisticated techniques of marketing as a result of security and user-friendly concerns. In order to enhance their marketing, banks and mobile carriers are using IT technology for ensuring security and user friendliness. Mobile banking is not only used for basic transactions of online banking, such as checking balances, viewing recent transactions, paying bills and transferring funds but also for marketing of the various products and services offered by banks.


This report will allow you:

- To understand the future potential of mobile banking
- To understand its usage both in well developed countries and developing countries
- Gain insight into the key technology developments for electronic payments via mobile
- To analyze the mobile advertising market

Key highlights

- Mobile banking is replacing branch approach banking.
- Mobile payments are replacing paper-based payments.
- Advertising on mobiles is replacing traditional electronic marketing.
- Use of mobiles has grown faster than broadband connections.

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2. Mobile Banking and Payments

At the beginning of 2011, 30% of mobile phone users in developed markets used a mobile banking service on their mobile phones at least once. By 2015 however, a number of forecasts expect at least 50% of US mobile users to be conducting transactions from their mobile devices, doubling the 25% utilization rate in 2011. Despite the success of mobile banking apps, the future of mobile banking is likely to be dominated by browser-based solutions, due to the convergence of PC-based and mobile internet. The mobile financial service adoption by consumers will grow significantly during the next few years, exceeding the use of online banking by 2015. By offering mobile financial services, banks can reasonably expect to increase their sales by as much as 60%, while research has shown that implementation of such technology can reduce the cost of acquiring a new customer by 20% due to the increased effectiveness of mobile-related customer acquisition marketing.


This report will allow you to:

- Analyze the growth of the overall mobile industry
- Understand the role of technological development in the growth of mobile banking
- Gain insight into the technology and infrastructure supporting electronic payments
- Understand how banks are using mobile banking to beat the competition
- Examine the key features of mobile financial services

Key highlights

- Banks in developed markets should sharpen their marketing so that customers have a better understanding of the added value of mobile banking services.
- Mobile banking needs to be part of a multi-channel strategy able to increase customer acquisition and loyalty rates.
- There are potential channel savings to be made, but above all there is an opportunity for banks to increase sales through new value-added services.
- Younger generations seem to be fascinated by modern data and telecommunication services and have a good perception of institutions that offer mobile financial services.

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3. Global Banking Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies

Global Banking Industry Outlook Survey 2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies” is a new report by Timetric and VRL that extensively analyzes how the media spend, marketing, sales strategies, practices and business planning of banks are set to change in 2012–2013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. In addition, the report also identifies future growth areas for banks and other financial institutions, and investigates M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type, region and size.

Key Highlights

- A total of 58% respondents from banks and 64% from other financial institutions expect an ‘increase’ or ‘significant increase’ in the level of merger and acquisition activity.
- China, India, Brazil and Russia are the emerging markets that are expected to offer the strongest growth opportunities to the global banking industry. China has been identified as the leading emerging market by 47% of bank respondents.
- In total, 42% of respondents from banks expect an increase in their marketing budgets in 2012–2013, while 38% of respondents from other financial institutions expect ‘no change’ in their marketing expenditure.

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